In 1999 Arnaud Delecolle, Rob Cristofaro, Tammy Brainard and Tony Arcabascio opened upp the doors of their Orchard Street, New York workplace that was also their shop, office and exhibition space. Alife was born. Since then, Alife has grown to become one of the most sought after brands in the industry and working with many big time players on the streetwear scene. Except from making clothes, Alife also has their own creative agency, ALIFECREATIVE, that works for big companies, worldwide. Alife is not just a brand - it's a movement!